Since we started using HARO in 2012, we’ve found over 200 queries that were a perfect fit for us. Voices.com has used the platform mainly for media relations, but also to help us with successfully locating expert sources for our own content creation initiatives. We’ve landed some significant mentions via HARO, including those in Fast Company, CNBC, VentureBeat, Examiner.com, Workopolis, Monster, The Globe and Mail, and The Guardian, to name just a few.
Many of the queries we’ve pitched for have become long-standing, on-going opportunities as we build relationships with the writers; some beneficial friendships have been made, thanks to HARO! We’ve been able to not only increase brand awareness for Voices.com through the media exposure HARO offers, but also to build up a number of our employees as credible thought leaders in their various fields. This is a perk that benefits both the brand and our staff.
– Trisha Beausaert
Trisha Beausaert is the Public Relations Manager at Voices.com, the industry-leading website that connects businesses with professional voice talent. Trisha is an award-winning communications professional, and has worked with some of the biggest media outlets in North America, including The Wall Street Journal, Forbes, Entrepreneur Magazine, The Globe and Mail, CBC, Financial Post, and PROFIT.